The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con
Server-Side Tracking vs. Pixel Monitoring - Which is Better?A variety of e-commerce companies are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for extra technical knowledge than normal GTM and may introduce additional costs, it can result in higher accuracy and more reputable informa
How to Track Conversions Successfully With Performance Advertising Software ApplicationA conversion can be anything from an e-newsletter sign-up to an acquisition. It can also be a downloaded digital book or a call kind entry.